a 4ff letter.
4ff feels like the last company i’ll ever build.i hope it is.
i wanted 4ff products to feel different.i wanted 4ff to be different.
so i took a different approach with it than any company i’ve started.one that is oddly simple.
4ff is not a mission statement type of company.mission statements are where companies write their ideals, but never fulfill them.
it’s a company centered around an operating philosophy.the operating philosophy isn’t something revolutionary.it’s just simple, and different.and for some reason, it has brought life to new types of products ever since i started it.
step 1.
where i go and build new experiences and ideas. with very little external noise.isolated. usually in a foreign country, far from home.where i don’t speak the language.i spend time building an early version.one that i feel is going to add human value to my life.and to the lives of my friends, family, and people i care about.i build with them in mind, constantly.
step 2.
then i come back to society.i share it with friends.get them to yap.share their thoughts.have them fully experience the product.and help me understand if it fulfills any part of why i started building it.if it does, great. we’ll move on to step 3.if it doesn’t, off to the graveyard.
step 3.
where i make the product a reality.this will be where an early version of the product is shipped or shared to people who care about 4ff.people i don’t know, but those who believe in 4ff and what i’m building.i am confident this group of people will grow.
i have no idea where this company will take me. and you.
but one thing i do know: i will invest my all into 4ff.i already have been.and it’s never felt so natural to put my entire being into a company before.
nav.